Introducing the Wayfair-Exclusive Permasteel Cooler in Purple Basil

Purple has always been a color associated with creativity, calm, and elegance—but when it comes to home decor, it’s all about how you use it. The key to working with purple in your living spaces is restraint: used as an accent, not a primary color, purple can transform a room or outdoor area into a stylish and welcoming space. And what better place to start than the patio?

A Splash of Purple, Not a Wave

Too much purple can quickly overwhelm a space. Instead, think about integrating it in subtle ways: a few throw pillows, a woven outdoor rug, or a standout piece like a cooler or planter. When used selectively, purple draws the eye without taking over, offering a bold contrast that feels both modern and timeless.

Neutral tones like tan, light grey, and soft whites are ideal companions to purple. They balance out its richness and let it shine without clashing. Imagine a weathered wood deck, cozy rattan seating in light tones, and a pop of plum in a centerpiece or accessory. The look is clean, stylish, and endlessly versatile.

Not Just a Cooler—A Functional First

This isn’t just the first Permasteel cooler to launch in this stunning new tone—it’s also part of our very first 80qt cooler collection, packed with thoughtful design upgrades. One standout feature? A newly designed interior divider that not only separates your drinks but also doubles as a removable serving tray—perfect for keeping snacks within reach during outdoor gatherings. It’s where form meets function, elevating your entertaining game while complementing your decor.

The Cooler That’s Changing Outdoor Decor

One of the freshest examples of this trend is from Permasteel, who just unveiled their first-ever purple cooler—and it’s already making waves. Partnering with Wayfair to make this color exclusive to their store, Permasteel has brought functional outdoor style to a whole new level.

Inspired by Glidden’s Color of the Year for 2025, Permasteel’s design team chose to debut one of their top-performing coolers in this new shade. The result is a chic, on-trend piece that’s both practical and visually stunning. Whether you’re hosting friends on the patio or setting up for a backyard BBQ, this cooler adds just the right pop of personality.

“Lots of people are always finding ways to bring this beautiful color into the home,” says Leticia Baltayan, Marketing Manager at Permasteel. “We carefully picked a tone that can work beautifully with modern or rustic farmhouse decor.”

Check out the new model, the Permasteel PS-203D-PR, exclusively on Wayfair.com, and see how purple can become your new favorite accent.

Whether you’re updating your patio or just looking for small ways to refresh your space, consider letting purple play a supporting role. Used thoughtfully, this regal shade can bring warmth, depth, and a hint of sophistication to any home—inside or out.