We design products to bring people together.
Meet Our President & Founder
Create products that
bring people together
Company president Hazel Hu founded Permasteel in 2004 with the goal not just to build products, but to build products that let people create experiences that bring them closer together.
“When we entertain we do so much more than serve a meal - we’re taking the time to create an experience. Big, or small, spontaneous or planned, each moment is an opportunity to create a memory that lasts.”
- Hazel Hu, Permasteel President and Founder
The Permasteel Story
Better Together
Partnership is in our DNA.
With strong relationships, we’ve built a strong portfolio that continues to grow, introducing more high-quality products, year after year.
Permasteel Timeline
2004
In 2004, the company originally launched as Perfectglo and established its US headquarters in Chino, California. This significant milestone set the stage for future growth and innovation. Now known as Permasteel, the company has continued to expand and develop a wide range of products, serving customers and partners with a commitment to quality and excellence.
2005
In 2005, the company underwent a significant rebranding, changing its name from Perfectglo to Permasteel. This transition marked a new era in the company's history, reflecting its commitment to innovation and quality in the outdoor living products market. The name change helped to better align the brand with its expanding product line and customer base, setting the stage for future growth and recognition as Permasteel.
In 2005, Permasteel formed a strategic partnership with HomeGoods to introduce its Patio Cooler line. This collaboration enabled Permasteel to reach a wider audience, offering stylish and functional outdoor coolers through a trusted retail partner. The partnership with HomeGoods was a key milestone, expanding the brand's presence in the market and enhancing its reputation for quality outdoor living products.
2007
In 2007, Permasteel entered into a partnership with BJ's Wholesale Club to distribute its line of BBQ gas grills. This collaboration allowed Permasteel to offer its high-quality grills to a larger customer base, providing reliable and stylish outdoor cooking solutions. The partnership with BJ's was a pivotal moment in the company's expansion, helping to solidify Permasteel's position as a trusted name in the outdoor grilling industry.
2011
In 2011, Permasteel launched a significant partnership with Kenmore, beginning the manufacture of Kenmore-branded BBQ gas grills for Sears and K-mart. This collaboration expanded Permasteel's manufacturing capabilities and market presence, allowing the company to produce high-quality grills under the well-known Kenmore brand. The partnership with Kenmore marked an important milestone, enhancing Permasteel's reputation and reach in the outdoor cooking industry.
2013
In 2013, Permasteel solidified its position as a key supplier for Kenmore and became the exclusive manufacturer of the Kenmore Elite line of BBQ gas grills. This achievement highlighted Permasteel's expertise in producing high-quality grills and underscored its strong partnership with the Kenmore brand. As the exclusive manufacturer, Permasteel ensured the Kenmore Elite grills were synonymous with premium quality and innovative design, further elevating the brand's market presence and customer trust.
In 2013, Permasteel signed a significant licensing agreement with Pepsi to produce a special line of Patio Coolers. This partnership allowed Permasteel to create branded coolers featuring the iconic Pepsi logo, combining style and functionality. The collaboration with Pepsi expanded Permasteel's product offerings and appeal, bringing a popular and recognizable brand into the outdoor living space. This agreement was a major milestone, enhancing Permasteel's market reach and brand portfolio.
In 2013, Kenmore BBQ gas grills, manufactured by Permasteel, received a prestigious "Best Buy Grill" rating from Consumer Reports. This recognition highlighted the grills' exceptional quality, performance, and value, distinguishing them as top choices for consumers. The accolade reinforced Permasteel's commitment to producing high-quality outdoor cooking equipment and underscored the success of their partnership with the Kenmore brand.
2014
In 2014, Permasteel was honored with the prestigious Vendor of the Year award and recognized as a "Leader in Innovation" by Sears Holding. These accolades acknowledged Permasteel's exceptional contributions, commitment to quality, and innovative product designs. The awards celebrated the company's outstanding partnership with Sears, highlighting Permasteel's role in delivering cutting-edge outdoor living products. This recognition solidified Permasteel's reputation as a leading innovator and trusted vendor in the industry.
2016
In 2016, Permasteel expanded its reach by launching E-commerce channels, enabling direct online sales to consumers. This strategic move allowed the company to tap into the growing online shopping market, providing customers with convenient access to a wide range of outdoor living products. The launch of E-commerce channels marked a significant step in Permasteel's growth, enhancing its customer service and expanding its market presence through digital platforms.
2017
In 2017, Permasteel secured an exclusive licensing agreement with Sears to produce and market Kenmore grills and accessories. This agreement solidified Permasteel's role as the primary manufacturer and distributor of Kenmore's outdoor cooking products, allowing for exclusive design, production, and innovation under the Kenmore brand. The partnership further strengthened Permasteel's position in the market, reinforcing its commitment to quality and expanding its product line.
In 2017, Permasteel was honored with the "Supplier Achievement in Women's Economic Empowerment" award by Sam's Club. This award recognized Permasteel's commitment to promoting and supporting women's economic empowerment within the company and its broader business practices. The accolade highlighted Permasteel's efforts in creating opportunities and fostering an inclusive work environment, celebrating the company's dedication to empowering women in the workplace and beyond.
2019
In 2019, Permasteel expanded its distribution network in Canada, broadening its reach and making its products more accessible to Canadian consumers. This expansion marked a significant growth in the company's international presence, allowing for better service and availability of Permasteel's high-quality outdoor living products across the Canadian market.
2022
Permasteel 3-Burner Patio Grill was named "Best Small Gas Grill at Lowe's" by Consumer Reports
In 2022, Permasteel underwent a significant rebranding, updating its visual identity, logo, and overall brand presentation. The rebrand aimed to reflect the company's evolution and growth while staying true to its core values of quality and innovation in outdoor living products. The new branding embraced a modern aesthetic, enhancing Permasteel's appeal to a broader audience and aligning with contemporary market trends. This transformation marked a new chapter in the company's history, reinforcing its commitment to delivering exceptional products and experiences.
